Target audience
A taxis primary objective is to source fares. They frequent areas when they are active, e.g. CBD’s, entertainment and leisure districts, airports and transit hubs, retail precincts, business corridors and suburban hubs. We reach your audience as they work, play, shop and stay. Inseparable from the lifestyle of the population and visible everywhere, taxis link multiple environments to a variety of diverse audiences including:
Professionals working in CBD areas
Shoppers in Retail Precincts
Social Crowd: Youth (18-35) during the evenings and weekends, Professionals and Affluent consumers (35+) in Entertainment and Leisure Districts
Motorists, Pedestrians and Public Transport Commuters
Domestic and International Tourists from The Canberra International Airport
Professionals working in CBD areas
Shoppers in Retail Precincts
Social Crowd: Youth (18-35) during the evenings and weekends, Professionals and Affluent consumers (35+) in Entertainment and Leisure Districts
Motorists, Pedestrians and Public Transport Commuters
Domestic and International Tourists from The Canberra International Airport